Big Creative Co.

The Big Creative Blog

Modern websites. creative marketing and effective living

Google Ads

Google Ads in a Nutshell

add new or negative keywords, pause poorly performing keywords and opt into all Smart Bidding strategies.

Write successful text ads

Google defines successful ads as being specific, relevant, attractive and empowering.

Maximise your budget works

Include at least two ads in each ad group to get the most out of optimised ad rotation. The best-performing ad will automatically begin to show more often, which can improve your click-through rate. Any ad groups using the "Rotate ads indefinitely" setting will be updated to optimised ad rotation when the recommendation is applied

Aim for Conversion

Include at least two ads in each ad group to get the most out of optimised ad rotation. The best-performing ad will automatically begin to show more often, which can improve your click-through rate. Any ad groups using the "Rotate ads indefinitely" setting will be updated to optimised ad rotation when the recommendation is applied

Google Ads

Google Ads Nuts and Bolts

add new or negative keywords, pause poorly performing keywords and opt into all Smart Bidding strategies.

Write successful text ads

Include at least two ads in each ad group to get the most out of optimised ad rotation. The best-performing ad will automatically begin to show more often, which can improve your click-through rate. Any ad groups using the "Rotate ads indefinitely" setting will be updated to optimised ad rotation when the recommendation is applied

Create Lots of versions of your ads

Create new versions of your ads

Create three to four ads for each ad group, and use different messages for each to see which does the best.

Include at least two ads in each ad group to get the most out of optimised ad rotation. The best-performing ad will automatically begin to show more often, which can improve your click-through rate. Any ad groups using the "Rotate ads indefinitely" setting will be updated to optimised ad rotation when the recommendation is applied

Ad strength

Ad strength is an indication of the relevance and diversity of your ad combinations. Having more relevant and unique content can help you get the right ad in front of your customers and improve your ad’s performance.

Google Ads

The Google Page Rank

add new or negative keywords, pause poorly performing keywords and opt into all Smart Bidding strategies.

first page Paid Listings

Your customers are finding what they need on Google’s first page. We want to be there for the keywords that matter to use.

Your customers are finding what they need on Google’s first page.

first page Organic Listings

Your customers are finding what they need on Google’s first page.

Schema

Your customers are finding what they need on Google’s first page.

Google Ads

Responsive search ads (Beta)

Google advises to have at least two expanded text ads and one responsive search ad per ad group. There’s a limit of three enabled responsive search ads per ad group.

How your budget works

Include at least two ads in each ad group to get the most out of optimised ad rotation. The best-performing ad will automatically begin to show more often, which can improve your click-through rate. Any ad groups using the "Rotate ads indefinitely" setting will be updated to optimised ad rotation when the recommendation is applied

Google Ads

A/B testing

add new or negative keywords, pause poorly performing keywords and opt into all Smart Bidding strategies.

How your budget works

Include at least two ads in each ad group to get the most out of optimised ad rotation. The best-performing ad will automatically begin to show more often, which can improve your click-through rate. Any ad groups using the "Rotate ads indefinitely" setting will be updated to optimised ad rotation when the recommendation is applied

Google Ads

Google Ads Metrics

add new or negative keywords, pause poorly performing keywords and opt into all Smart Bidding strategies.

CTR

The measure of how often people click your ad after it's shown to them is the Click-through rate (CTR). The CTR can help you understand the effectiveness of your ad.

Structured snippets can make your ads more prominent and improve your CTR.

Google Ads

Remarketing Audience in Analytics

You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns in your ad accounts like Google Ads and Display & Video 360. Re-engage audiences that are likely to convert.

Remarketing Lists for Search Ads

The measure of how often people click your ad after it's shown to them is the Click-through rate (CTR). The CTR can help you understand the effectiveness of your ad.

Remarketing Lists for Google Display Network Ads

The measure of how often people click your ad after it's shown to them is the Click-through rate (CTR). The CTR can help you understand the effectiveness of your ad.

Google Ads

The Nuts and Bolts of Google Ads

The measure of how often people click your ad after it's shown to them is the Click-through rate (CTR). The CTR can help you understand the effectiveness of your ad.

Structured snippets

High Quality Relevant Ads Too

Show your ads more often to people searching for what your business offers.

Running Google Ad Accounts

add new or negative keywords, pause poorly performing keywords and opt into all Smart Bidding strategies.

Top search terms

targeting searches that could be relevant to your business

responsive search ads

Responsive search ads can help improve your ad performance. You provide the headline and descriptions and Google’s machine learning technology automatically combines them into the ads that are expected to perform the best

Campaigns / Ad group / Ads

Ad strength

Ad strength is an estimate of the number of ways that your ad assets can be combined and looks at the number and diversity of your marketing images, headlines and descriptions.

Having more relevant and unique content can help you get the right generated ad in front of your customers. To get a sense of how close you are to a high-quality ad setup, view the indicators under “Asset progress”.

Removing redundant keywords

have redundant keywords with the same ad group, destination, bid, bidding strategy, and match type

negative keywords

conflicting negative keywords are preventing some of your keywords from showing ads

Maximize conversions

Bid more efficiently with Maximize conversions. Machine learning enhancements: Google's machine learning technology automatically optimizes your bids for visitors who are more or less likely to convertAuction optimizations: Optimize for conversions in each individual auction using signals like audience, location, time of day, and moreBetter performance: Get more conversions at a similar cost

1st & 3rd Party Party Audiences

Affinity audiences let us connect, raise awareness and drive consideration among groups that have a strong interest in products like our own.

Affinity audiences targeting

Affinity audiences let us connect, raise awareness and drive consideration among groups that have a strong interest in products like our own.

To target affinity audiences, navigate to a line item's Audience targeting, then search for the name of the affinity category you want to target.

Similar audiences targeting

Similar audiences is a simple yet powerful tool for reaching individuals who share interest profiles with your existing customers. By targeting similar audiences, you can reach more potential customers than by targeting only first-party audience lists on their own.

Similar Audiences combines your first-party audience data (such as site visitors or past purchasers), Google’s rich audience data, and an intelligent look-alike modeling algorithm to build a custom audience of users who are likely to engage, click, or convert with your ads.

You should consider targeting similar audiences if you have existing first-party audience lists, but want additional, intelligent scale. For example:If your advertiser has a successful remarketing practice, you could use similar audiences to drive additional scale.If your advertiser has first-party audience lists that are growing stale, you could use similar audiences to reach new, incremental potential customers.If your advertiser has identified a high-value audience list, you could use similar audiences to reach "lookalikes" (cookies who are similar to those on your existing list, but aren't yet on your list) and grow your high-value list.

There are restrictions on which first-party lists can be used for similar audience targeting.The list must have active users in the past 30 daysThe list must contain 500 or more members

Affinity Category

There are restrictions on which first-party lists can be used for similar audience targeting.The list must have active users in the past 30 daysThe list must contain 500 or more members

Google search partners websites

Showing your ads on Google search partners websites can help increase your ads’ reach and traffic. Clickthrough rates on search partners don't affect Quality Scores on Google Search.

You're seeing this recommendation because some of your Search Network or Shopping campaigns can drive additional traffic by expanding to Google search partners. Note that if you’re limited by budget, you may need to increase your budget to fully benefit from this recommendation.

Your Google Ads optimization score

Your optimization score is an estimate of how well your campaign is set to perform. Apply the recommendations below to help your campaign perform better and raise your score.

Google ads relevance

Ad relevance measures how closely related your keyword is to your ads.

Ad relevance measures howThere are three possible statuses your keywords can have:Above averageAverageBelow averageHaving an "average" or "above average" status means that there are no major problems with this keyword's ad relevance when compared to all other keywords across Google Ads.A "below average" status means that your ad or keyword may not be specific enough or that your ad group may cover too many topics. Try creating tightly-themed ad groups by making sure that your ads are closely related to a smaller group of keywords.Use this status to help identify keywords that might not be relevant enough to your ads to perform well. closely related your keyword is to your ads.

Google Ads Quality Score

It's possible for a keyword to have a high Quality Score and low ad relevance (or vice versa) because Google Ads looks at a number of different quality factors when determining Quality Score. Even if your overall Quality Score is high, looking at the individual factors can help you identify potential areas for improvement.

Dynamic Search Ads

Dynamic Search Ads use content from your website to automatically create a relevant headline and select a relevant landing page based on the search terms of potential customers. Creating a dynamic ad group enables Dynamic Search Ads for a campaign. You may see these estimated weekly increases in searches your ads may show on if you create Dynamic Search Ads

Google My Business

Google My Business Listing

A Google My Business Account gives you a Google business listing. You want this is to be string introductions and traffic generation tool for your business. You can drives leads and sales with this free Google products.

A great Business Profile gives customers reasons to choose you every time.

Find out more about Google My Business listings

Google Ads

Google's new Discovery ads

Google Ads is Discovery ads are native ads that appear in multiple Google feed environments.Discovery ads are coming. Google a new way to reach people across Google properties in the moments when they’re open to discovering your products and services.

Discovery ads

In a recent Google / Ipsos study, we saw that 76 percent of consumers enjoy making unexpected discoveries when shopping. And 85 percent of consumers will take a product-related action within 24 hours of discovering a product: reading reviews, comparing prices or purchasing the product—sometimes all at once!

In a recent Google / Ipsos study, we saw that 76 percent of consumers enjoy making unexpected discoveries when shopping. And 85 percent of consumers will take a product-related action within 24 hours of discovering a product: reading reviews, comparing prices or purchasing the product—sometimes all at once!

Rich and relevant creative: Inspire consumers with an open canvas showcasing your brand or products in a swipeable image carousel, rendered natively across each Google property.
Results: By combining this incredible reach and creative canvas with Google’s understanding of intent, you can be confident you’re anticipating what your customers want and delivering the results you care about.
Unmatched reach: Reach hundreds of millions of people across the YouTube home feed, the Gmail Promotions and Social tabs, and the feed in Discover using a single campaign.

Google Ads

Google Audiences

Your customers are finding what they need on Google’s first page. We want to be there for the keywords that matter to use.

Pages per Session

Your customers are finding what they need on Google’s first page. We want to be there for the keywords that matter to use.

Google's Analytics Academy

Your customers are finding what they need on Google’s first page. We want to be there for the keywords that matter to use.

Which platforms should you develop for?

Which traffic sources bring in your most valuable users?"

What KPIs should you use for your content site?

How can you drive more product purchases on your site?

track key performance indicators (or KPIs)

Your customers are finding what they need on Google’s first page. We want to be there for the keywords that matter to use.

Average Time on Page

Your customers are finding what they need on Google’s first page. We want to be there for the keywords that matter to use.

Bounce Rate for your site

Your customers are finding what they need on Google’s first page. We want to be there for the keywords that matter to use.

Determine your KPIs

Your customers are finding what they need on Google’s first page. We want to be there for the keywords that matter to use.

calculated metrics

Calculated Metrics are user-defined metrics that are computed from existing metrics and drive more relevant analyses and enable greater actionability without leaving the product.

Calculated Metrics Formulas

{{Page Views}} / {{Users}} = Total Pages Per User

{{Users}} - {{New Users}} = Repeated Users

using Search Console data within Analytics

Search Console provides data about what users see in Google search results before they decide to click to your site (or another site). You can use this data to identify opportunities and prioritise development effort to increase the number of visitors to your site.

Identify landing pages on your site that have good click-through rates (CTR), but have poor average positions in search results. These could be pages that people want to see, but have trouble finding.

Identify search queries (keywords) for which your site has good average positions, but poor click through rates. These are queries for which your pages get attention and improved content could lead to more visitors.

marketing

Video Marketing on Google

Video ads need to be uniquely adapted to the way people watch video now, and in the future.

Available video ad formats include: skippable in-stream ads, non-skippable in-stream ads, video discovery ads, outstream ads and bumper ads.

YouTube Marketing

More than 90% of viewers say they have discovered new brands or products on YouTube—a massive opportunity for any brand looking to raise awareness.

While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Google Display Network, including on tablets and mobile devices (depending on your format and settings).

Outstream ads

Outstream ads are mobile-only (phones and tablet devices) video ads that play on partner websites and within apps.

TrueView video campaigns

When used in conjunction, TrueView plus Bumpers really work more effectively than either format on its own. The beauty of TrueView ads is you pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages in other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, or companion banners, or on the video thumbnail for video discovery ads. For in-stream ads, a "Skip ad" button also lets viewers opt out of watching the video after 5 seconds.

There are 2 TrueView ad formats: in-stream and video discovery. Each ad format appears in a different context, so viewers can interact with each format in a different way. Here's what you need to know:

TrueView in-stream adsWhen to use it: Use this format when you want your video ad to appear before, during, or after other videos on YouTube and video partner sites on the Display Network.How you're charged: You pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages in other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, and companion banners.Where the ads can appear: On videos across YouTube and on video publisher sites, games, and apps on the Display Network.TrueView video discovery ads (formerly known as TrueView in-display ads)When to use it: Use this format to reach people in moments of discovery, when they’re searching on YouTube or browsing videos on YouTube and across the web.How you're charged: You pay when a viewer clicks your ad and begins watching your video.Where the ads can appear: Next to YouTube videos, on YouTube search results, on the YouTube mobile homepage.

Read more about the setup and basics of TrueView Video Campaigns

Bumper Ads

Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. It also shows YouTube reaches more Millenials than any TV network.

Google's Bumper Ads are a new six-second video format, sold through the AdWords auction on a CPM basis.

Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well. Bumpers lend themselves well to serialized content.

Positive increase in recall, awareness and consideration.

Atlantic Records was an early tester of this new format, using Bumpers to launch English band Rudimental’s second album. As Fiona Byers, Senior Marketing Manager of Atlantic Records/Warner Music Group said, “TrueView and Bumpers were a really important part of the recent Rudimental campaign to tell the story of the band’s second album. Through cost-efficient bumpers we could really showcase the plethora of legendary guests featured on the record. They each gave a short sharp insight into a featured artist and individual track on the album, with TrueView providing the fuller story around the album and the band. When used in conjunction, TrueView plus Bumpers really work more effectively than either format on its own.”

https://www.blog.google/products/ads/bumper-ads-drive-incremental-reach-and-frequency

The haikus of video ads

Bumper Ads are the haikus of video ads.

video campaign with bumper ads

We can reach more customers and increase awareness about our brand using brief, memorable video messages. We create bumper video campaigns in Google Ads using the 'Video' campaign type. The short format can be especially effective on mobile, when people are often watching videos on the move.

The specifications:

New Feature - Bumper Video AdsUse this format when you have video content you'd like to promote before other videos on YouTube and across the Display Network.How will I be charged?With cost-per-view (CPV) bidding, you pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds), or interacts with your video, whichever comes first.With CPM bidding, you pay based on impressions. Bumper ads use CPM (cost-per-thousand impressions) bidding, so you pay each time your ad is shown 1,000 times.Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand. Your video ad plays before, during or after other videos. After 5 seconds, the viewer has an option to skip the ad.

Bumper Machine

Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where "snackable videos" perform well.

Online Resources

About Video Ad Formats

Create a video campaign

Create a video ad sequence campaign

Creating Google TrueView video campaigns

Google Ads

Google Ads Formats

Dynamic Search Ads use content from your website to automatically create a relevant headline and select a relevant landing page based on the search terms of potential customers. Creating a dynamic ad group enables Dynamic Search Ads for a campaign. You may see these estimated weekly increases in searches your ads may show on if you create Dynamic Search Ads

Google Discovery Ads

Dynamic Search Ads use content from your website to automatically create a relevant headline and select a relevant landing page based on the search terms of potential customers. Creating a dynamic ad group enables Dynamic Search Ads for a campaign. You may see these estimated weekly increases in searches your ads may show on if you create Dynamic Search Ads

Google Dynamic Search Ads

Dynamic Search Ads use content from your website to automatically create a relevant headline and select a relevant landing page based on the search terms of potential customers. Creating a dynamic ad group enables Dynamic Search Ads for a campaign. You may see these estimated weekly increases in searches your ads may show on if you create Dynamic Search Ads

Show your ads on searches relevant to your business that you may be missing with your keyword-based ad groups

gallery ads

By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer,

Shopping ads

Shopping ads allow shoppers to quickly and easily find your products on Google. As a seller, Shopping ads offer you the following advantages:

Local inventory ads

Local inventory ads showcase your products and store information to nearby shoppers searching with Google. When shoppers click your ad, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more.

Promote your in-store inventory: Let local shoppers know that your store has the items they’re looking for, at the moment they search on GoogleBring your local store online: Use the Google-hosted local storefront as a robust, digital local storefront experienceMeasure performance: Monitor the impact your digital ads have on foot traffic and in-store sales

marketing

Google's new mobile search ad formats

By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer,” Prabhakar Raghavan, SVP of Google Ads and Commerce said in the announcement.

new campaign type - Local campaigns

Google's Local campaigns are a new campaign type in Google Ads to help marketers drive foot traffic to stores, restaurants, auto dealerships and more.

As more people turn to their mobile phones to do research and plan before they head into a store, there's a huge opportunity to assist and influence customers’ purchase decisions before they even walk through your doors.

New inventory in Google Maps

We can promote our business to users planning their route.

Google

Google Business Profile

Your customers are finding what they need on Google’s first page. This includes your Google Business listing which is a listing of a business’ operating information, reviews, posts, and a lot more. It's in essence how your business appears on Google Search and Maps.

A Google Business listing is only for businesses that either have a physical location that customers can visit, or a location customers can travel to visit.

It's good to make sure your business information on Google is accurate and up-to-date. You can edit update your Google My Business listing.

Verify Ownership

You can verify and manage your business information on Google My Business. Visit your my business listing and follow the prompts if you do not have access already.

authorised representatives

Agencies and freelancers who manage for a business that they don’t own are considered to be an authorized representative. Alternatively you'll have to login as your business customer and manage their listing.

Voice Search Ready

The major contributing factor to low scores is inaccurate business information across online directories.

increase your revenue

The Google My Business indexes the content on your site, so as to provide for consistency across Google Search, Maps, etc. So we must always make sure the website is updated and optimised for search (which we will won't we).

Gain valuable insights about your customers

The Google My Business indexes the content on your site, so as to provide for consistency across Google Search, Maps, etc. So we must always make sure the website is updated and optimised for search (which we will won't we).

Resources

Sign in to your Google Business Profile

Edit your business listing on Google.

Guidelines for representing your business on Google

Google

Google Merchant Center

Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available for Shopping ads and other Google services.

Google Merchant Center is a platform where you can upload your store information and product data to show on Google.You can use your product data to connect to your customers across the web. It's free to create an account and get started.

Requirements

Shopping on Google begins with Merchant Center. Merchant Center is a tool that helps you upload your store, brand and product data and make it available to Shopping Ads and other Google services. To advertise your products on Google, you’ll need a Merchant Center account.

Shopping ads are more than just a text ad–they show users a photo of your product, plus a title, price, store name, and more. Use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

Shopping Ads

You can verify and manage your business information on Google My Business. Visit your my business listing and follow the prompts if you do not have access already.

Shopping Campaigns

Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. You only pay when they click through to your website or view your local inventory.

Resources

Google Merchant Center

design

Instagram Creator Studio

We can use Facebook's Creator Studio to post, manage, monetise and measure content across all your Facebook Pages and Instagram accounts. It also helps you take advantage of new features and monetisation opportunities you may be eligible for.

Manage posts

Access all your video, photo, carousel, stories and IGTV content.See how your posts are performing to learn what's working and what's not.Search for content to easily find it and use filters to quickly organize it.

Explore insights

Understand who your followers are and when they're most active.See what actions people take when they engage with your contentDiscover the reach and total impressions of your content.

Post Instagram Content

Post Instagram Content From a Computer Using Creator Studio

Keep in Mind

Understand who your followers are and when they're most active.See what actions people take when they engage with your contentDiscover the reach and total impressions of your content.

resources

Understand who your followers are and when they're most active.See what actions people take when they engage with your contentDiscover the reach and total impressions of your content.

design

White Text on Black Background

The colour black is the strongest colour in the visible spectrum. A dominant colour and also typical of the feeling of nothingness. The colour white, on the other hand  is "all" colours, and gives a feeling of wholeness and clarity.

inverted, high contrast designs

When using white text on black, make sure you increase the leading, tracking and decrease the font-weight. White text on a black background is a higher contrast to black text on white backgrounds, so the letterforms need to be wider apart, lighter in weight and have more space between the lines.

The eyes' iris' adjust to according to the amount of light the eyes receive. If most of the area is black and then you have a very bright light it can strain the eyes, therefore if the screen has a strong intensity level gray on black is more recommended than white on black, however, the intensity level of screens can be adjusted so this is less of an issue.

As Matt quoted, in our perception of the images we view, bright areas expand to darker areas, thus regular text seems more bold when the text is brighter than the background. If the text is bold to start with, the result of white on black may seem too bold, however, for regular text, I find that the text seems to "stand out" more and is easier to read.
If I am not mistaken, most text is not bold, therefore it makes more sense to optimize the viewing of regular text that that of bold text.If you are reading in a dark environment, then a white background will strain the eyes when ever you look away from the screen or back at it.

font-weight

First, a "thin" or "light" (not "narrow") font or font-weight will reduce the effect of the letter body bleed. Alternatively, a larger type size will provide the letter glyphs with enough surface area to successfully battle the black background for visual dominance

Secondly, an increase in letter spacing (more-so for the smaller font sizes) will give the glyphs the bit of extra room they need to look like letters. These two effects can mitigate the usability losses of standard fonts in white on a black background, allowing you to use said alternative color combination.

Tools

Meet Edgar

I'm trialing this new social media tool, Edgar - A Social Media Automation and Scheduling web app. What has me very curious is it will remix web pages inoto social media posts.

Reading

Online Business

Customer Centred Innovation is helping the customer to do her job more effectively.

Give people the most engaging Facebook experience with Sharing Best Practices for Websites & Mobile Apps.

Raving fans are your pipeline for future loyal customers.

Customer Centred Innovation is helping the customer to do her job more effectively.

better Life through content

Don't understand the impact good content can have on someone.

Google

Rich Snippets and Structured Data

Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available for Shopping ads and other Google services.

Shopping Ads

You can verify and manage your business information on Google My Business. Visit your my business listing and follow the prompts if you do not have access already.

Resources

Google Merchant Center

Native advertising

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.

http://academy.triplelift.com/

Online Business

Content Marketing strategy

Create great content is non-promotional, in-depth and useful. Content like that that matters to people.

Teach something

Do the research and produce something useful for your market niche. Now write up what you've learned and and teach it in your own words. Use SEO to get the most reach and relevancy for your page search results.

Non Promotional

Look for ways to entertain, inspire and make them smile.

In-Depth

useful

There are unlimited ways an a person or organisation can make themselves useful. Find out where the work you do intersects with what people need and want and you have the makings of a great business.

Present the information clearly and make it easy to read. Structure it logically and make it easy to navigate on all devices.

Help people make a good decision.

Entertaining

Make yourself Useful

Make it Easy to Read

Make their lives a bit easier

Imagine where you can help people have a better life with the products and services your marketing.

Here are the associated words for easier: 

breeze cakewalk duck soup easy easy as ABC easy as pie easy peasy easy peasy lemon squeezy eathfacilelight like falling off a log like shelling peas like shooting fish in a barrel like taking candy from a baby piece of cake simple soft walk in the park

better Life through content

Online Business

1 Million Monthly Views

So we want to grow your site to 1 million monthly views. We need to focus on organic traffic. How do we do this? We produce world class content in our segment/niche, master modern SEO, and be consistant and focused in our action. Now don't forgot to relax.

Become a Better Writer

If you commit to developing sites and launching online marketing campaigns the by product is you become a writer. I didn't see this coming.

You will be writing copy for ads, websites and also emailing clients extensively. So your writing skills are going to naturally improve. You could do well to embrace your style while looking for guidance on how to improve your writing.

You won't grow a million views a month without writing excellent content. How do we know we are writing good content? For a start be yourself, grow an improve as you go but write in your own voice, not someone elses. Don't try and be someone else! Now the second bit is we just 'be a writer'. A writer writes, edits and rewrites. So we be that and keep being that.

Write in Your Own Voice

Remember to be you. Nothing more nothing less. IN fact, I'd suggest the biggest challenge you face is being the real you. We have to trust ourselves and make mistakes and gaffs right in the public eye. There isn't really a way around this. You just have to put yourself out there.

The biggest challenge we all face is being ourselves. But to thrive online we need to be authentic. The web craves authentically and honesty.

Write Kick Ass Content

You have to write kickass content. Kick ass content is useful, engaging, or entertaining. Or all three. Its content that inspires people to take action, or save  bookmark and share it.

To produce amazing content you have to find the excitement and emotion. You'll need to get in the head of the customer and imagine what they are imagining. Find out what they what they want and then give it to them and exceed their expectations.

All jobs are processes.Every job, from transplanting a heart to cleaning a floor, has a distinct beginning, middle, and end, and comprises a set of process steps along the way. The starting point for identifying innovation opportunities is to map out—from the customer’s perspective—the steps involved in executing a particular job.

Exceeding Customers Expectations

You can figure out what customers are expecting in any niche. You just do the research and observe and you'll soon see. Exceeding the customers expectations is where it's at. When we consistently exceed customers expectations we win a raving fan.

anticipate and meet customer needs

You can figure out what customers are expecting in any niche. You just do the research and observe and you'll soon see. Exceeding the customers expectations is where it's at. When we consistently exceed customers expectations we win a raving fan.

customer centered innovation

The key to making sure no one else in your industry even comes close is Customer centered innovation.

All jobs are processes. Every job, from transplanting a heart to cleaning a floor, has a distinct beginning, middle, and end, and comprises a set of process steps along the way. The starting point for identifying innovation opportunities is to map out—from the customer’s perspective—the steps involved in executing a particular job.

Online Business

customer-centered innovation

The key to making sure no one else in your industry even comes close is Customer-centered innovation.

anticipate and meet customer needs

Organisations can innovate with a focus on giving the customer the help they need to execute the steps in a job. Here we can opportunities to create customer value.

Providing So Much value

Our focus needs to be on providing so much value that our customers can’t help but tell others about it, and with genuine enthusiasm and excitement.

customer centered innovation

Customer-centered innovation involves breaking down the task that the customer wants done into a series of steps, and looking for the places where your customer might need help. We then innovate where possible to make each step simpler, easier, faster. This technique also helps companies to step back and look for new opportunities.

Online marketing

The Sky Scraper Technique

A systematic content marketing technique guaranteed to grow your business.

Sky Scraper in a Nutshell

Find the content online in your space you have measured and can see is performing well. Now add your unique voice to the conversation. Last step is to reach out to the folks who will want to share the content.

find linkable Assets

A 'linkable asset' is a piece of exceptional piece that's likely to acquire links. We can easily find these using SEO tools. Linkable assets share the following characteristics: they are non-promotional, they are in-depth and they are useful. We can use tools like Uber Suggest to find them —

produce Superior linkable Assets

So now we produce a superior 'linkable asset'. A better mousetrap as it were. We produce one piece after another of exceptional content that's likely to acquire links. High value linkable assets share the following characteristics: they are non-promotional, they are in-depth and they are useful.

Linkable Assets will all contain:

Earn Relevant Backlinks

We want lots of highly relevant backlinks to our site. Backlinks are the the number of domains linking back to a page. Backlinks improve search rankings more than any other factor.

Summary

This technique works for obvious reasons. It's obvious for a start. Why wouldn't larger blogs want to share great content. Particularly if it's amazing and relevant. Which we can make sure it is.

The trick to this technique like all of life ... is simply being it and seeing it done.

search marketing

Are you on Google?

To determine whether your site is in Google's index search search for your website. If you see a result you're on Google! Now let's dive deeper.

robots.txt

A robots.txt file is also known as the robots exclusion protocol or standard. Your robots.txt file can also be used to prevent (block) a URL from being indexed by search engines.

Test your robots.txt

You can also use Google's Robots.Txt Tool to test your robots.txt file to verify it's working as intended.

Search Console tools

See the search queries driving traffic to your site. Analyse impressions, clicks, and Google Search page rank. the Google Search Console can also test Mobile Usability and structured data (data that appears as rich results on Google Search).

Google Love

Google only loves you when everyone else loves you first.
— Wendy Piersall

raving fan

Raving fans are your pipeline for future loyal customers.

GOOGLE SEARCH

Google Knowledge Graph

The Google Knowledge Graph enhances the Google search engine results by gathering information from a variety of sources, an initiative they are calling the Knowledge Graph. The Google Knowledge Graphic seeks to understand the facts about people, places and things and the connections between them.

A more intelligent Google Search

Google knows too well their search engine should understand exactly what you mean and give you back exactly what you want. The Knowledge Graph makes Google Search more intelligent in 3 main ways - Helping you find the right thing, get the best summary and by going deeper and broader.

Straight from Google

Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily.

The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query

Chrome’s offline Running T-Rex Dino game

When using Google Chrome and your internet connectivity dies, you'll see a little Tyrannosaurus. This is called the 'downasaur'. A 'Downasaur' an extremely large downer, for example someone is a downasaur when they complaining, and therefore ruining everyone else's good time as well.

To play the Running T-Rex Dino game easter egg game when you find your self offline, try to load a page in a new tab using Chrome and you'll see the downasaur. Now press the spacebar, and the Google downasaur turns into a runner game! You can read more about the development of the game by clicking here.

FacebooK

Facebook Developer

The Facebook Developer mission statement is to empower developers and businesses to build for the future. They have grown a rich development community across multiple development platforms including Artificial Intelligence, Augmented Reality, Business Tools, Gaming, Open Source Publishing, Social Integrations and Virtual Reality.

A Suite of Development Tools

Facebook offers a suite of amazing development tools for developing the next generation of VR experiences on the Facebook platform.

Spark AR Studio

Facebook has an augmented reality development software suite called AR Studio.

They say everyone can be a creator, with or without tech backgrounds, using the Spark AR Studio. There is a massive community of developers in this area so support and resources are not an issue. It's really just deciding if you want to live it for a time.

Facebook 360

Another weighty area is Facebook 360 - their development suite of tools for creating immersive stories, places and experiences.

Facebook Social Plugins

Here are some handy Facebook Social Media Plugins available from Facebook which might come in handy.

FacebooK

Open Graph (OG) Technology

Social networks like Facebook, pull data from your site when you post on their platforms and add a site URL. We can set the image, title and content that's pulled using Open Graph Protocol, an increase the chances of getting viewers interested enough to click through to your website.

The Open Graph protocol

The Open Graph Protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. — http://ogp.me/

The Facebook Crawler

Just when you thought Facebook couldn't get any creepier you learn they have their own web crawler. When a webpage is directly shared on Facebook, The Facebook Crawler automatically scrapes the HTML for titles, descriptions, and thumbnail images. Having any of Facebook's social plugins on a webpage can cause The Facebook crawler to scrape that webpage.

The Webflow visual coding app and has an Open Graph settings section for each web page, where you can specify the information that's shown when someone shares your page. Alternatively you can simply use a plugin for web systems like WordPress or manually write the metadata into each web page.

Best practices for Sharing on Facebook

https://developers.facebook.com/docs/sharing/best-practices

FacebooK

Facebook Messaging

Facebook subscription messaging is a high-impact marketing tactic that Facebook defines as the ability for a Facebook page to send non-promotional content on a recurring basis using the Messenger platform. It basically gives a business or developer the ability to send regular content to a person on Messenger.

As of February 13th, 2017, businesses and developers are required to be approved for permission to send subscription messages under the new policies. If you have not already submitted your new integration or re-submitted your existing integration for approval, you are encouraged to do so immediately.

using fB messenger marketing

With Messenger marketing you can reach your target audience on Facebook by having one-to-one direct conversations and sending interactive marketing communications using the platform. The way we accomplish this is using Facebook Messenger bots, also known as Facebook bots, messenger bots, or just chat bots.

24+1 Facebook Messenger rule

In the first 24 hours after a user opts in to your messaging, you are allowed to  send unlimited updates, promotional and non-promotional.

After those first 24 hours, you can send unlimited non-promotional updates but only one promotional update. Facebook calls this the 24+1 Rule and what Facebook calls "standard messaging."

Businesses and developers using the Send API have up to 24 hours to respond to a message sent by a person in Messenger when using standard messaging. A bot may also send one additional message after the 24-hour time limit has expired. The 24-hour limit is refreshed each time a person responds to a business through one of the eligible actions listed in Messenger Conversation Entry Points. This is commonly referred to as the '24 + 1 policy'.

Messenger vs Email Open and Click Through Rates

The big take away from using Facebook messenger bots for marketing is the open rates. With Messenger the numbers are 88% open rate and 56% click through rate. By comparison, the average open rate for email is 17.92% with it's click through rate of just 2.69%.

Build something 100 people love

Build something 100 people love, not something 1 million people kind of like
— Brian Chesky

The web

The Tor Project

Tor is a program you can run on your computer that helps keep you safe on the Internet. Tor is not illegal anywhere in the world, so using Tor by itself is fine.

It protects you by bouncing your communications around a distributed network of relays run by volunteers all around the world: it prevents somebody watching your Internet connection from learning what sites you visit, and it prevents the sites you visit from learning your physical location. This set of volunteer relays is called the
Tor network. The way most people use Tor is with Tor Browser, which is a version of Firefox that fixes many privacy issues. You can read more about how Tor works on the overview page.

onion routing

People are now more aware of tracking, surveillance, and censorship. The Tor Browser was built with one common belief. Internet users should have private access to an uncensored web.

Onion routing is where web traffic is routed through multiple servers and encrypted each step of the way. The aim is to be able to browser the internet with as much privacy as possible.

The Tor network is a group of volunteer-operated servers that allows people to improve their privacy and security on the Internet. Tor's users employ this network by connecting through a series of virtual tunnels rather than making a direct connection, thus allowing both organizations and individuals to share information over public networks without compromising their privacy

The Tor Browser

We, at the Tor Project, fight every day for everyone to have private access to an uncensored internet, and Tor has become the world's strongest tool for privacy and freedom online. — https://www.torproject.org