Big Creative Co.

The Big Creative Blog

Marketing today is as much about being useful for people as it is about brand awareness or entertainment.


Google mobile-first indexing

Google Mobile First Index

The shift to mobile-friendly sites

A mobile-friendly site is easy to view and use on a mobile device. The site does not require users to pinch or zoom to read the content, and is readable and immediately usable. A mbile friendly site means visitors can have a good experience on your site from their mobile device.


The Internet

The TOR Project

Google Mobile First Index

tracking, surveillance, and censorship

People are now more aware of tracking, surveillance, and censorship. The Tor Browser was built with one common belief. Internet users should have private access to an uncensored web.



Establishing a Vision for Your Website

A clear vision for your website will guide you

A clear vision for your website will guide you. You want to be pretty specific. What is it about, who is it for, how will it make money. Answer these questions, and then take action.



White Text on Black Background

The colour black is the strongest colour in the visible spectrum. A dominant colour and also typical of the feeling of nothingness. The colour white, on the other hand  is "all" colours, and gives a feeling of wholeness and clarity.

inverted, high contrast designs

When using white text on black, make sure you increase the leading, tracking and decrease the font-weight. White text on a black background is a higher contrast to black text on white backgrounds, so the letterforms need to be wider apart, lighter in weight and have more space between the lines.

The eyes' iris' adjust to according to the amount of light the eyes receive. If most of the area is black and then you have a very bright light it can strain the eyes, therefore if the screen has a strong intensity level gray on black is more recommended than white on black, however, the intensity level of screens can be adjusted so this is less of an issue.

As Matt quoted, in our perception of the images we view, bright areas expand to darker areas, thus regular text seems more bold when the text is brighter than the background. If the text is bold to start with, the result of white on black may seem too bold, however, for regular text, I find that the text seems to "stand out" more and is easier to read.
If I am not mistaken, most text is not bold, therefore it makes more sense to optimize the viewing of regular text that that of bold text.If you are reading in a dark environment, then a white background will strain the eyes when ever you look away from the screen or back at it.


First, a "thin" or "light" (not "narrow") font or font-weight will reduce the effect of the letter body bleed. Alternatively, a larger type size will provide the letter glyphs with enough surface area to successfully battle the black background for visual dominance

Secondly, an increase in letter spacing (more-so for the smaller font sizes) will give the glyphs the bit of extra room they need to look like letters. These two effects can mitigate the usability losses of standard fonts in white on a black background, allowing you to use said alternative color combination.

Online Business

customer-centered innovation

The key to making sure no one else in your industry even comes close is Customer-centered innovation.

anticipate and meet customer needs

Organisations can innovate with a focus on giving the customer the help they need to execute the steps in a job. Here we can opportunities to create customer value.

Provide Incredible value

Our focus needs to be on providing so much value that our customers can’t help but tell others about it, and with genuine enthusiasm and excitement.

customer centered innovation

Customer-centered innovation involves breaking down the task that the customer wants done into a series of steps, and looking for the places where your customer might need help. We then innovate where possible to make each step simpler, easier, faster. This technique also helps companies to step back and look for new opportunities.


Google Knowledge Graph

The Google Knowledge Graph enhances the Google search engine results by gathering information from a variety of sources, an initiative they are calling the Knowledge Graph. The Google Knowledge Graphic seeks to understand the facts about people, places and things and the connections between them.

A more intelligent Google Search

Google knows too well their search engine should understand exactly what you mean and give you back exactly what you want. The Knowledge Graph makes Google Search more intelligent in 3 main ways - Helping you find the right thing, get the best summary and by going deeper and broader.

Straight from Google

Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily.

The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query

Chrome’s offline Running T-Rex Dino game

When using Google Chrome and your internet connectivity dies, you'll see a little Tyrannosaurus. This is called the 'downasaur'. A 'Downasaur' an extremely large downer, for example someone is a downasaur when they complaining, and therefore ruining everyone else's good time as well.

To play the Running T-Rex Dino game easter egg game when you find your self offline, try to load a page in a new tab using Chrome and you'll see the downasaur. Now press the spacebar, and the Google downasaur turns into a runner game! You can read more about the development of the game by clicking here.